Trade shows are a very important part of doing business in the building products industry. If approached correctly, they are a great source of leads and new business. If not approached correctly, they can be a waste of time and money. Check the article below from Hanley Wood that features 12 steps to make sure your trade show attendance is a success.

http://www.hanleywood.com/marketing-insights/12-steps-to-planning-trade-show-success-concrete-construction_c

How-To Articles in Marketing, Trade Shows | November 25, 2016